However, if you’d like to find out who sent the response, you can choose to do so by paying a fee. Users can ask questions to their followers and get anonymous messages in return. It is a companion app that works with Snapchat and Instagram, though a separate app exists for each.
Sendit is an anonymous app similar to other apps like Yolo. However, other apps like sendit leave children open to harmful risks. For example, Boomerang was a popular companion app that allowed users to create unique videos for Instagram. They can serve different purposes, which could cause additional risk to your child’s online experience. You are made aware of the specific gap in the market Sendit.money fills and made aware of exactly how your investment will be used.Companion apps like sendit are those used with other apps or platforms. The final product is snappy, informative, warm, and persuasive, without ever seeming dry or overtly sales-focused. We chose to blend different creative elements together to streamline information, showcase brand personality, and retain a viewer's interest.īy combining live-action with our animation services and voiceover narration, we were able to work within budget, and quickly turn the production around. Our production team brought clarity to the original concept, as well as insight into what techniques are shown to persuade and intrigue investors. We wanted to create a video for Sendit.money that would capture their warmth of spirit, their passion and knowledge, and inform audiences of the specific pain points the platform provides solutions for - without overwhelming them.
What he didn’t have was a huge budget, the freedom of time, or a detailed structure. Michael came to the VidOps team with tangible goals, in-depth knowledge of their target audience, and a real awareness of the brand’s tone of voice. It’s a proven way to retain an audience’s attention, and video has a 95% rate of information retention as opposed to just 10% for static text.Ĭombine this with a video's ability to communicate your ethos through brand storytelling, and the positive impact on SEO and social media algorithms, Michael knew this was the most effective route to generating ROI and securing funds. Promotional videos engage viewers in an emotional capacity, giving them an instinctive reaction to your cause, meaning they have a higher chance of investing. With a lot of points to get across, a nominal budget, and a clear time limit, all without a dedicated development team, Michael turned to the idea of a promotional video. The crowdfunding space is a powerful tool for business owners, but it’s a crowded pool, and standing out from your competition can be difficult. With relatively small funding allocated to drive interest and raise £600k, Michael knew the business needed a way to make a big impact on potential investors, distill global financial trends into engaging information and break down the impact an investment would have. Sitting alongside other fundraising efforts, including prestigious launch programmes and a partnership with the Saïd Business School - Oxford University, this round of investment would support the platform development needed to make their business goals a reality. Sendit.Money is headed up by Founder and CEO Michael Lawal, who wanted to empower people in emerging markets by offering an alternative to costly payment platforms and tackle economic exclusion.Īs a company with a clear social conscience, the decision was made to open fundraising to European investors, and generate awareness via a fundraising campaign through Crowdcube. Sendit.Money began pre-seed rounds of fundraising to secure funding in 2020, and came to VidOps, with a very clear goal in mind.
The new startup aims to target the inequality of excessive fees on global money transfers, by creating a mobile wallet that is secure, inclusive, and cost-effective. Sendit.money raises £3m with help from a £3k video from VidOps.
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